Two way toothpaste

two way toothpaste
My idea this week is a two way toothpaste, ideal for those who get angry with their partner for squeezing the toothpaste from the front. Simply open the other end and squeeze from the back as demonstrated below. Also quite useful for getting the last of the paste out of the bottom.

two way toothpaste
I admit that I squeeze from the front but I hope that by recognising the problem I have taken the first steps towards becoming a better person. With thanks to my excellent illustrator friend Clare Mallison for the use of her hand. For those who like this idea see my previous genetically modified egg or my home stats doorbell. <<Follow more ideas on Twitter/Facebook, © Dominic Wilcox.

Related work
Solid aluminium toothbrush carriage case

38 thoughts on “Two way toothpaste”

  1. Obviously you’re missing the very best part of this. Surely you’ve shared a tube of toothpaste with a loved one (perhaps a sibling when you were young, or a spouse when you got older) who for some ungodly reason could NOT KEEP THE NOZZLE CLEAN. This would help all those obsessive compulsive people out there… (ahem, I mean me).

  2. Really stupid. This “wanna-be-designer” have no idea about the manufacturing processes at all. But it is veeery funny and that what is design all about, correct? Producing this kind of toothpaste will cost more than those fancy cylindrical self-serving toothpaste you can buy already. There was a time when clever people were going to study design not just loosers who can’t study “proper” degrees.

    1. You’re wrong about manufacturing costs, it’s certainly less complex than the cylindrical self serving toothpastes. I agree with the above reply, this great site is about ideas and observations on people and the funny ways we behave not the technical things you talk about.

  3. This design does work but it doesn’t solve the problem when the paste is almost depleted. It might be easier to consider using a cheaper plunger. If its going to add cost, might as well use a better solution.

  4. Two way Toothpaste would be a bad choice for people who religiously squeeze from the bottom. But the craftsmanship of the prototype is exquisite.

  5. Como diseño es gracioso pero si las personas que van a compartir la pasta de dientes tienen que salir al mismo tiempo tardarián menos si una ayudase a la otra a la dosificación y casi seguro no se quedaban los dos tapones abiertos , con el consiguiente enfado por quien lo cerró y quien no.

  6. WOW!!!!!!!!!!What a guy!!!!!!!!! This is a great idea, Please, please put this two-way toothpaste into production,it will be a SELL-OUT

    Dominic you have a wonderful creative and fun imagination. Just love this website – very funny

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