Variations on normal by Dominic Wilcox

Day 7: Diary tape
September 9, 2010, 12:44 am
Filed under: Drawings

I was sitting on the sofa thinking what to do next and I had a tape measure near by. I played with it a bit and thought what a clever mechanism it is. Why has it remained the sole domain of measurement? I decided to try and think of a new use. Firstly I sprayed the whole thing white.

Then I decided that it could be a portable diary and that I could document through notes and sketches each day of this 30 day project.

I recalled what I did in the previous days so far and drew them in order. I will continue through the forthcoming days.

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23 Comments so far
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Your ideas, sir, are mindblowing. Is it too wrong to admire you?

Comment by Ada

how poetic. imagine a whole library filled with this tape measures – each for one month of your life. what fun your archivists will have… …once, when you continue to do stuff which comes with this whimsical kind of admiration. I’m looking very much forward!

Comment by nils

What a great idea. You could fill them up with all sorts of information.

Comment by rosie

Bravo. And again bravo.

Comment by Blackwatertown

This is such a great idea that it came to someone’s mind too:

Comment by earthling

Didnt that also happened with the telephone and hovercraft?
(Guess when society is ready for it i it wil happen )

Comment by joey van der bie

different things.

Comment by Dominic (admin)

love it! love it! u r sooooo creative! your mind works in an incredible manner!

Comment by Baronista


Comment by Dominic (admin)

So ehm… do you make long days?

Comment by Erik Kroes

What did you paint it with? I would expect most paints to crack when you retracted the tape.

Comment by Riff

think it was acrylic spray, flexible.

Comment by Dominic (admin)

We used to make those in High School. We would write letters on long strips of paper.. usually cut out and taped end to end to achieve an even longer letter.. then given out as a roll to the friend it’s addressed to. ahh the memories.

Comment by jamie

Brilliant man. Me like!!

Comment by Anna

So innovative! What a fantastic project.

Comment by Emma Louise Layla

Thanks Emma!

Comment by Dominic (admin)

A beautiful and brilliant idea. A manufacturing company in Ottawa (canada) made a similar tape for their yearly April Fools’ Day joke (

Comment by Mike Patriquin

good fun, though they’re still using it for measurment…

Comment by Dominic (admin)


Comment by Rosemary Breehl

how did you stop the spraypaint from cracking and flaking off when you retracted and extended the tape?

Comment by mc

The spray was a type that doesn’t crack, most diy spray is like that

Comment by Dominic (admin)

Jaja, really cool!!

Comment by Adalberto Almeida

I love this idea! Im trying to think of a neat way for my tape measure to be a memory measurement diary for my granddaughter.

Comment by Aimée Wierman

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