Variations on normal by Dominic Wilcox


Window of ideas for the Selfridges ‘Festival of Imagination’.
January 14, 2014, 11:46 am
Filed under: design, Drawings, ideas | Tags: ,

selfridges window Dominic Wilcox

I was asked by London’s famous Selfridges department store to fill a window with my ideas and inventions for their Festival of Imagination. Over the course of two months I set about thinking up and making fourteen different objects with a plan to create something that reflected my sketchbook pages. Instead of drawing the ideas, I have made them real, but kept the handwritten descriptions and arrows all hanging from wire.  The window is open for 6 weeks so have a look if you are passing, I titled it ‘Variations on Normal’. There are so many photos and ideas to show and talk about that I will reveal the new objects each day over the next week or so rather than in one big lump.

I hung the window over four nights, we were all allowed in the shop from 9.30pm till 6am so it was very tiring.

Keep checking back each day to see the objects I came up with and pictures of me using them around town.

sidewindow

windows

people

frontfull

window before

Me in the window at the beginning thinking ‘why didn’t I come up with something simpler’ (which is a common thought for nearly every project I do).

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